What are your thoughts?
Instagram’s explosive growth to 150 million users makes it a real contender in the world of social networking. Rapid growth aside, I think it’s the most fun of all the social sites. In case you haven’t tried it, Instagram is an on-line photo and video sharing social network. It’s like Facebook only you tell your story in snapshots. Right from your smartphone.
The best way to learn about Instagram is to use it. I’d had an account for a while but never felt completely at home — so I joined this month’s advent calendar challenge as a fun learning exercise. To play, just post something each day that aligns with the daily theme. You can be as creative or as conventional as you like. There are no extra rules to follow and no complicated instructions.
Instagram Advent Calendar Challenge
I get some of my best blogging and graphics tips from Marianne. She runs Design Your Own (Lovely) Blog and sends out helpful tips and freebies from her Facebook page. This month, she launched an –> Instagram challenge <– that is a lot of fun.
I made all of these on my phone using PicsArt. It’s not too late to catch up if you want to join in! Or just follow our progress on Instagram by watching the hashtag #adventcal2013.
Look for swrightboucher on Instagram. I’ll be happy to follow you. Happy snapping!
Even if you don’t know what the term ‘glasshole’ means, you can probably tell it’s not something you want to be called. It’s not a good thing. Glasshole refers to a person who wears Google Glass inappropriately.
What is Google Glass?
Google Glass is a new technology that delivers the internet to a user through a mount on eyeglasses.
What’s so bad about surfing the ‘net and why did we need a new swear word for it?
Well, there are a few problems not immediately evident. First, how will you know if the person you’re talking to is with you mentally or is surfing the ‘net? With a traditional device, the head-down-staring-at-device posture is a dead give away. Google Glass wearers can look right at you while enjoying a Kings of Leon video. Second, there’s the distraction factor. Contrary to popular belief, we humans are terrible multitaskers. If you doubt that, read up on the side effects of CPA — constant partial attention. Recently, the first ticket was issued to a driver for wearing Google Glass — you guessed it — while driving. The third concern is the one that has the world talking: the ability to photograph and video one’s surroundings — and all the people who happen to be there — without their knowledge or permission. Because it’s hands-free, there are no visual clues that someone in your midst is recording you.
I’m sure you understood the significance of that last point. The nasty new word was coined to describe the few who briefly — in the excitement of the moment — forget about manners.
Old fashioned manners will help you move into the next generation of connectivity without alienating everyone around you.
Ask if it’s okay to do so before looking away from a live conversation to check your device.
Limit your attention to what’s important — and give it everything you’ve got.
And never video others without their express permission.
Is the creative side of your brain bored by plain old vanilla meeting notes written on lined paper? Or are you a linear thinker who’s trying to inject a little right-brain creativity into your project management? Both scenarios will benefit from mind mapping.
Mind mapping is a graphical technique for visualizing connections between ideas or concepts. Picture a spider web with the main topic in the centre and related thoughts stemming out from that centre point. Here’s a quick example illustrating a mind map for a family vacation.
I created this mind map in a program called MindMup. It’s open source which means it’s free (your CFO will love that). And it works in the cloud so there’s no software to install or maintain (your CIO will love that).
What’s It Good For?
- Brainstorming ideas
- Prioritizing To-Do items
- Organizing projects and teams
How To Get Started
Simply go to http://www.mindmup.com and you can begin working on the program. Press the spacebar or double-click the blue rectangle and enter a few words about your topic. That’s it! The user-friendly menu to the right of the screen provides easy support as you learn the functionality. They say their site is zero friction — and it truly is.
MindMup will store your maps as a public file in their own cloud storage, or you can send them directly to your private account in Google Drive, Github or Dropbox. Additional private storage can be purchased directly from MindMup but this is optional.
Enjoy your creative thinking!
I appreciate your visit. Let’s connect!
The combination of an abundance of online content choices and time-starved schedules has created a perfect storm for tuning out. We know we’ll be assailed by unwanted messages when we go online so we’ve learned to ignore all the extra stuff on our screens.
For example, do you remember the banner ad on the last website you visited? Probably not. When you search on Google, are your eyes trained to ignore the first 3-4 results on the page because you know that’s where the paid advertisements are? And how about all those email messages you delete without reading? With all this filtering going on, how’s a business supposed to get noticed?
Four Ways To Get Attention
I’ve got four solutions for you in this week’s online roundup. These videos will show you how to gain attention by being remarkable, being clear, being contagious (in a good way), and by understanding the reasons people share on social media.
Being Remarkable – Seth Godin
How To Get Your Ideas Spread
http://youtu.be/xBIVlM435Zg - 19 minutes
The Curse of Knowledge – Derek Halpern
Marketers, employees, spouses… We all need to be able to communicate ideas effectively. Learn how the curse of knowledge can get in the way, and what to do about it.
http://socialtriggers.com/sales-mistake-vet/ - 4 minutes
Making Your Content Contagious – Marie Forleo and Jonah Berger
Marie interviews the author of Contagious to learn about social currency and going viral.
http://youtu.be/5q2JoXpfdZU - 17 minutes
Digital Marketing – Understanding Social Psychology - Allister Frost
Sharing is the currency of the social web. Learning why people use social and why they share is the key to getting through to your market.
http://youtu.be/R2b9kfq7QwQ - 6 minutes
Have we chatted? Please feel free to send me an email or connect with me on a social site. You’ll find a contact form and links to my social profiles on this page.