Return on Communication: The New ROI

ROI, ROS, ROA – Move over!  There’s a new kid on the block.

ROC, or Return on Communication, is best described as achieving desired, quantifiable results through effective messaging.

Sounds simple – but it’s not.  If you doubt the difficulty of achieving ROC, pull out your best-written and most inspiring communication and calculate the measurable results.  Stuck?  Join the crowd.  Continue reading →

Looking For a Job? Harness the Power of Social Networking – Part 2

In Part 1 we discussed some of the online tools job seekers can use to maximize job search results.  In this article we will focus on ways to ensure your Facebook presence is aligned with your job search objectives.

When’s the last time you checked your privacy settings on Facebook? Unless you have taken the time to create some restrictions, third party programs – that means apps that run on Facebook but have not been created by Facebook – will be granted access to all of your most personal information as soon as any of your friends select one of these applications.  Sound far fetched?  Chances are good that you have already engaged one or more of these applications yourself.  Make your way to the App Settings page under privacy. This will show you all the apps you’ve used that have some level of access to your data and all of your friends’ data. Click on Edit to set each one individually.

You may be thinking “I would never post a compromising picture or story about myself so I don’t need to worry about this.”  Think again.  Can you confidently say that about every friend connection you have?  Unless we engage the privacy settings we are all as vulnerable as the most indiscrete member of our friends group.  Ever notice all the digital and cell phone photos being taken at parties and outings lately?  Many of these end up on Facebook.  You may be tagged by name and not even know it. One picture of you pretending to drink out of a bottle of Jack Daniels is all it takes to impact your personal brand.  If you’re looking for work at a financial institution or other conservative organization, this is bad press and could be sufficient for you to be passed up in a competitive job market.

So take a look.  Set your privacy settings according to your desired level of risk.  Google your name.  Start actively managing your online presence so that it becomes a positive force in securing your next career opportunity.

Understanding Leadership – A Resource

Leadership is a broad topic.  Rather than posting a blog I’ve put together some leadership resources that I hope you will find of value.  What follows is a small collection of quotations, definitions, theories and resources on what it means to be a leader and developing the quality of leadership. Continue reading →

Social Networking 100 Years Ago

NYT 1910 Social Networking

Up until this week I thought social networking and personal branding were relatively new phenomena.  That was before I came across the society page from a 1910 edition of the New York Times.  It begins:  “Floods of new at-home cards have been sent out during the past week… Mrs. Edward Leavitt Young of 317 West Eighty-ninth Street will receive on Saturday, January 22.  Mrs. Samuel Lane Gross will receive on January 21…”  I won’t bore you with the details but the story goes on to name dozens of women along with their stipulated receiving days and takes a full page in the Times.

These “at-home” cards mentioned above look to me like the precursor to friend requests on Facebook.  Imagine sending out 40 at-home cards and then sitting in your parlor waiting for the doorbell to ring (or for the butler to announce guests – might as well put this totally in perspective.  We’re talking about the Vanderbilts of the day, not Joe Factory Worker).  It’s not much different than sending out friend requests and waiting to be confirmed.

The at-home card from 100 years ago remains relatively unchanged in appearance but its function has evolved.  Instead of announcing that we are prepared to receive visitors it has become a method of informing friends and family how a newly married couple will handle their family names after the wedding.  Will the bride take the groom’s name, add his name with a hyphen, or will they both adopt the double-barrelled style?

Anyway, please accept this post as my at-home notice.  Now accepting friends at facebook.com/swrightboucher

Thank you, New York Times archive, for the excerpt above.