Recruiters, which one describes you best?

  • You’re worried about looking like a stalker because you’ve called your top client 28 times since yesterday to present a candidate for a job he told you was urgent — but apparently not urgent enough for him to return your call.
  • You’re up to your ear lobes in saved links to must-read articles that promise to save you time and give you superpowers.  If only you had time to read.
  • You just told your seven-year-old it’s okay for him to play on the garage roof because you thought you could answer his questions while reading engineering resumes on your iPad.

Managers, Owners, and Leaders are feeling the pinch,too.

As technology advances, geographic borders disappear. Local markets shrink. Online tools lower barriers to entry bringing new competitors into the market– some of whom operate without the financial burden of brick and mortar costs.  And then there’s…

The impossible client trifecta

They want:

  • Faster results
  • Higher quality account management
  • Reduced costs

It’s almost a perfect storm.

Great processes and the right technology have never been more important.

That’s what I write about in Plugged In Recruiter.

  • Recruitment best practices
  • Employer brand management
  • Customer acquisition and retention
  • Personal and professional career management

If you’d like to see me write about a particular topic, send me a note. I’ll do my best. My mission is to share technology tips and community-building techniques that grow business and foster fulfilling careers.

Need Help?

I’m available for project work in the greater Vancouver area or online if you need help with recruitment marketing or client management. I’m good at identifying process, technology or organizational gaps.  I’ll help you understand how the moving parts in your company work together to forecast the impact of contemplated changes before implementation takes place.

I’m happy to connect. Use the easy contact form below, or link to me on a social site.

AtSignBlue48x48Email me

About me

Susan Wright-Boucher About Me Profile

Click for my full profile

Hi – I’m Susan Wright-Boucher, a Canadian professional specializing in recruitment strategies, employer branding, online marketing, employment trends, and social media. I’ve designed and managed recruitment and contract staffing programs in every major city in Canada, responsible for a daily workforce of more than 1,000 contractors. I’ve been called a workaholic, but prefer the term business athlete. I’m also a process junkie, which is how I manage to get so much done in a day!

I spend most of my spare time studying and writing about market penetration, communications, social media and technology – with an occasional break for kayaking or hiking with my husband.

Hootsuite professional certification

Hootsuite certified since April 2013


  1. Do you have a spam problem on this website; I also am a blogger,
    and I was wondering your situation; we have
    created some nice procedures and we are looking to trade strategies with others, why not shoot me an e-mail if interested.


    1. Hi there,

      Thanks for asking. WordPress.com uses Akismet. It’s excellent and it’s free. I don’t even have to moderate comments before they’re posted so my readers can view their contribution immediately instead of waiting for me to notice it and hit the ‘approve’ button. :)



  2. Great blog Susan! I taught social media here locally for a few years and spent years in the social media arena. Retired from it all last year to travel and spend time with family. Blogging is the only thing I do now and really enjoy it.


    1. Hi Victoria – Thank you for stopping by and for taking the time to share a comment. I love your blog, too. Yesterday was my first visit there. I’ve marked it for many returns.


      1. Thank you for following my blog as well. I look forward to reading more of your posts here. Have a fabulous day!


  3. […] Susan Wright-Boucher of Leading with Passion who published 4 Things My Blog Taught Me. That post contained some basic lessons for new bloggers that resonated for me and for those who commented as well. We all agreed to “appreciate our inner geek”. […]


  4. Excellent post. I used to be checking continuously this blog
    and I am impressed! Extremely helpful ino specially the final section :
    ) I take care of such information much. I was seekng this particular info for a long time.
    Thanks and best of luck.


  5. [...] Guest Author:  Susan Wright-Boucher Blog: Leading with [...]


  6. Thanks for following my blog Susan! I followed back. This looks fantastic. Can’t wait to read more… Tim


    1. Welcome, Tim! I love the sales energy in your blog. You’ve got real Edmonton spirit.


      1. Thank you Susan! I appreciate the kind words…


  7. Susan! thank you so much for visiting my website and leaving a comment on my digital drawing =) I appreciate it alot ! have a great day!


    1. You’re welcome! All the best with your site.


  8. Susan, thank you SO MUCH for the comment you just left on my blog. Wow – you have no idea how much I needed to read that today. Comments like that … from people like you … make me keep blogging.

    Thank you. XOX


    1. I know what you mean, Eden. Thanks for leaving a comment here. I can’t wait for the next post in Edenland!


  9. Gwyn Teatro · · Reply

    Susan, in reviewing some of my own blog posts, I discovered that you had made a comment on one that I failed to respond to. Ironically, it was a post about empathy….


    As it is my usual practice to write a response to all the people who take the time to read and then write a comment on my blog, I just wanted to apologize for my oversight.
    Thank you for coming by. I hope you will come again.



    1. Hi Gwyn,
      It is so nice of you to come back to post a reply. Thank you. I’ve been to your site many times. Great writing.


  10. Susan, thanks for getting in touch on my blog, motivating me to check yours out. Now I’m going to have to spend my Sunday reading and learning from you!
    Vancouver B.C. holds a special place in my heart – I proposed to my wife there while teaching a workshop at UBC. We always said if we ever relocated, Vancouver was our top choice. What an amazingly beautiful place. Great city nestled between the ocean and mountains. Spectacular!


    1. So great to have you here visiting the site. I love receiving comments!

      I’m with you on the beauty of Vancouver. I’ve been here 3 years and am fully in love with this place. In fact I have been known to be quite obnoxious about pointing out the ever-changing mountain views when driving visitors around the city.


  11. Hi Susan

    I am a Langara journalism student writing a piece about sleep deprivation and would love to talk to you about your “Sleep Deprivation Oneupmanship” blog post and your inspiration for writing it. Let me know a time that works for you to talk.

    Rebekah Funk


    1. Hello Rebekah,
      That is a very interesting topic. I would be happy to speak with you. I’ll email you directly.


  12. Donna Foster-Larocqaue · · Reply


    You never cease to amaze me. You are such a caring, warm and inspirational person and you always take advantage of every opportunity to share your knowledge with others and network! You are an inspiration. I’m glad that we are still in constant communication. You are one of the benefits of social networking!

    Best wishes,


  13. Angela MacKay · · Reply

    I love your blog…. it’s fabulous and takes me back to many a best practise learned in our meetings.

    But mostly I want to say that I love the picture of you kayaking best. Simply put — glad to see that you ARE kayaking , enjoying nature and having fun.
    Work hard, PLAY HARDER.
    Warm regards,


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