I help Job Seekers, Recruiters, and Staffing Companies get better results through social media and technology. The online world puts powerful tools in your hands. Used well, they’ll provide a deeper understanding of your business  and improve:

  • Recruitment
  • Employer brand management
  • Customer acquisition and retention
  • Personal and professional career management

My mission is to share technology tips and community-building techniques that grow business and foster fulfilling careers.

Here’s How I Can Help

I’m good at identifying gaps. As an Intrapreneur, I help identify process and organizational gaps that are holding you back. I’ll help you understand how the moving parts in your company work together to forecast the impact of contemplated changes before implementation takes place.

A gap can be a thing of beauty. It means you know the difference between where you are today and where you want to be tomorrow. Gaps are measurable and defeatable. They can serve to galvanize a team toward a shared goal and can be used to demonstrate progress.

I’m happy to connect. Use the easy contact form below, or link to me on a social site.

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About me

Susan Wright-Boucher About Me Profile

Click for my full profile

Hi – I’m Susan Wright-Boucher, a Canadian professional specializing in recruitment strategies, employer branding, online marketing, employment trends, and social media. I’ve designed and managed recruitment and contract staffing programs in every major city in Canada, responsible for a daily workforce of more than 1,000 contractors. I’ve been called a workaholic, but prefer the term business athlete. I’m also a process junkie, which is how I manage to get so much done in a day!

I spend most of my spare time studying and writing about market penetration, communications, social media and apps – with an occasional break for kayaking or hiking with my husband.

Hootsuite professional certification

Hootsuite certified since April 2013

21 comments on “About
  1. Victoria says:

    Great blog Susan! I taught social media here locally for a few years and spent years in the social media arena. Retired from it all last year to travel and spend time with family. Blogging is the only thing I do now and really enjoy it.

    Like this

  2. […] Susan Wright-Boucher of Leading with Passion who published 4 Things My Blog Taught¬†Me. That post contained some basic lessons for new bloggers that resonated for me and for those who commented as well. We all agreed to “appreciate our inner geek”. […]

    Like this

  3. Excellent post. I used to be checking continuously this blog
    and I am impressed! Extremely helpful ino specially the final section :
    ) I take care of such information much. I was seekng this particular info for a long time.
    Thanks and best of luck.

    Like this

  4. [...] Guest Author:  Susan Wright-Boucher Blog: Leading with [...]

    Like this

  5. Tim Mushey says:

    Thanks for following my blog Susan! I followed back. This looks fantastic. Can’t wait to read more… Tim

    Like this

  6. kathflores23 says:

    Susan! thank you so much for visiting my website and leaving a comment on my digital drawing =) I appreciate it alot ! have a great day!

    Like this

  7. edenland says:

    Susan, thank you SO MUCH for the comment you just left on my blog. Wow – you have no idea how much I needed to read that today. Comments like that … from people like you … make me keep blogging.

    Thank you. XOX

    Like this

  8. Gwyn Teatro says:

    Susan, in reviewing some of my own blog posts, I discovered that you had made a comment on one that I failed to respond to. Ironically, it was a post about empathy….


    As it is my usual practice to write a response to all the people who take the time to read and then write a comment on my blog, I just wanted to apologize for my oversight.
    Thank you for coming by. I hope you will come again.


    Like this

  9. OurKudos says:

    Susan, thanks for getting in touch on my blog, motivating me to check yours out. Now I’m going to have to spend my Sunday reading and learning from you!
    Vancouver B.C. holds a special place in my heart – I proposed to my wife there while teaching a workshop at UBC. We always said if we ever relocated, Vancouver was our top choice. What an amazingly beautiful place. Great city nestled between the ocean and mountains. Spectacular!

    Like this

  10. Rebekah says:

    Hi Susan

    I am a Langara journalism student writing a piece about sleep deprivation and would love to talk to you about your “Sleep Deprivation Oneupmanship” blog post and your inspiration for writing it. Let me know a time that works for you to talk.

    Rebekah Funk

    Like this

  11. Donna Foster-Larocqaue says:


    You never cease to amaze me. You are such a caring, warm and inspirational person and you always take advantage of every opportunity to share your knowledge with others and network! You are an inspiration. I’m glad that we are still in constant communication. You are one of the benefits of social networking!

    Best wishes,

    Like this

  12. Angela MacKay says:

    I love your blog…. it’s fabulous and takes me back to many a best practise learned in our meetings.

    But mostly I want to say that I love the picture of you kayaking best. Simply put — glad to see that you ARE kayaking , enjoying nature and having fun.
    Work hard, PLAY HARDER.
    Warm regards,

    Like this

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