Author Archives: Susan Wright-Boucher


Social Media Etiquette for Brands via Twitter Chat

If you use social media, you’re probably familiar with Hootsuite. Millions use it to manage their online presence. What you may not know about Hootsuite is that they hold a weekly Twitter chat — and you’re invited!

Photo of Tilla Brook - Guest author

The Magnificent Castle — How To Become Who You Are

by Guest Author: Tilla Brook Self-image matters. We all know this. And so often our self-image is one that does not support us to become all of who we are. Particularly when we are looking for a new job or a change of career. I am what I think. My thoughts shape my world. Yours […]

Less stress means more happiness

Less Stress At Work

Less stress — It’s the grownup equivalent of a child’s Candy Land fantasy. Or is it? Who says we have to accept a level of stress that diminishes career satisfaction and creeps into off hours? If I’m honest about the times when tension was highest for me, it was when

Photo of Vancouver Startup Awards

Startup Canada Awards in Vancouver

If you love to surround yourself with people who are passionate about building new businesses and creating better workplaces, you should look up Startup Canada. This volunteer-driven organization aims to make Canada “the best place in the world to start and grow a business.” I had the pleasure of attending the British Columbia Startup Canada Awards […]

A tightrope walker makes his way across the tightrope, high above the ground

What is Work-Life Balance?

What would you say if I asked what work-life balance means to you? Could you describe it? In this article, I’ll share what I often hear and extend an invitation for you to tell the rest of us what it means to you.

3 Hootsuite features: Scheduler tricks, RSS syndicator app, Klout filter

3 Awesome HootSuite Features You Don’t Know About

Have you ever purchased an item because of all the wonderful things it can do, but once you get it home you only use its basic functions? Think microwave ovens and smartphones. Both are capable of changing the way we work and live, yet most of us use them only for simple tasks. In this […]

Title: The Trusted Advisor

The Trusted Advisor

If everyone in the world were free to choose their own job title, I suspect Trusted Advisor would be among the top ten in popularity. Who doesn’t want to be known for telling it like it is and helping others get on the right path? Clearly, that would place us on the opposite end of the […]

Beach photo with red-faced emoticon

Business Lessons Learned From A Humiliating Day At The Beach

A few years ago, while vacationing on Cape Cod, I decided it was time to conquer my fear of water and try surfing. It was a beautiful clear day which allowed us to enjoy an uninterrupted view of nothing but sea with a few large boats in the distance. The waves were high enough that […]


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