Posts by Susan Wright-Boucher

Talent acquisition and recruitment strategist by trade; communications and social media specialist by choice. If I'm awake, I'm online.

Power Up with The Art of Social Media

"The Art of Social Media" - a book by Guy Kawasaki and Peg FitzpatrickQuick quiz: Which social media platform is least tolerant of hashtags? Is it Pinterest, Google+, LinkedIn, Facebook, or Vine?

Here’s another one: If you tag someone in a photo on Twitter does their name use characters in the tweet?

Good questions, right? I can’t take credit for thinking them up. They’re part of the SMART quiz on Guy Kawasaki’s and Peg Fitzpatrick’s new site called the Art of Social Media.

SMART stands for Social Media Aptitude and Readiness Test. There are 21 questions in total — and I admit that several had me stumped. Go ahead and try it yourself. You don’t have to register or even surrender your email address.

SMART Quiz link →

But I’m not writing this to talk about a quiz. I want to tell you about a new book: The Art of Social Media – Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick.

This is not the same old stuff, rehashed and repackaged. The book is jam-packed with practical tips to help you work faster and get better results. One of the things I love most about both authors is their understanding that social media is powerful when we focus on being social. They constantly remind us that the most sustainable online communities are created by providing value and making human connections.

Here are a few chapter titles to whet your appetite…

  • How to Socialize Events
  • How to Rock a Twitter Chat
  • How to Avoid Looking Clueless
  • How to Optimize for Individual Platforms
  • How to Put Everything Together

Sounds good, right? Here’s a link to The Art of Social Media on Amazon.


Disclosure: I reviewed and provided input on this book when it was in pre-production. Except for the electronic copy of the completed book, I received no compensation for writing this post.

Stay up to date — Receive email notifications each time a new post is published.

Enter your email address to follow this blog and receive notifications of new posts by email.

Free Social Media Assessment for Twitter

I just tested a brand new Hootsuite tool called Grade Your Social. In less than a minute, it will assess your reach, measure your engagement, and show you where you can improve your overall effectiveness on Twitter.

In this brief review, I’ll share my score and why I think this is such a useful tool for individuals and for businesses.  Continue reading →

How To Stop Living In The Shadow Of Your To-Do List

To_Do_Shadow_PIRAre you tired of being bullied by your To-Do list? I sure was. Looking at all those undone tasks made me cringe and want to dive back under the bed covers.

Here’s The Problem

Continue reading →

How To Use Free Images Like A Pro

Photo credit:

Photo credit:

Adding images to blogs and newsletters is like adding seasoning to your favourite food. A pinch of salt (or hot pepper flakes, if you’re like me) can turn a flat dish into a memorable experience.

Images are readily available from a number of paid sites like Shutterstock and iStock Photo, but what if you have little or no budget? You’re in luck. There are many free sites Continue reading →

Turning People Into Trees — Not Such A Crazy Idea

Photo of a majestic tree, with sun streaming through its leaves

Flickr: Yannick Soler

When autumn arrives, many of us are compelled to break away from the daily grind just long enough to appreciate the beauty of trees. The next time you do that, think about the people who try your patience—the ones you just can’t bring yourself to love—and see if this quote from Ram Dass softens the way you see them.
Continue reading →

Post title: Pharrell Williams and Your Dream Job

Pharrell Williams and Your Dream Job

Steve Farber quote: Do what you love in the service of people who love what you do.When we do what we love and love what we do, it’s magic. Not only for us, but for those who encounter our work. It creates a magnetic situation; one that others will go out of their way to be a part of.

That is exactly what’s happening with Pharrell Williams’ song called Happy. People all over the world are Continue reading →

Social Media Etiquette for Brands via Twitter Chat

Invitation to #HSUchatIf you use social media, you’re probably familiar with Hootsuite. Millions use it to manage their online presence. What you may not know about Hootsuite is that they hold a weekly Twitter chat — and you’re invited! Continue reading →

The Magnificent Castle — How To Become Who You Are

by Guest Author: Tilla Brook

Photo of Tilla Brook - Guest authorSelf-image matters. We all know this. And so often our self-image is one that does not support us to become all of who we are. Particularly when we are looking for a new job or a change of career.

I am what I think. My thoughts shape my world. Yours do too. What you think about yourself and the world around you shapes your life. Those thoughts shape how you come over in your CV, applications and interviews. I can’t be the only one who looks back on some of mine and cringes!

So here’s my metaphor for reshaping your thoughts. Continue reading →