Blog Archives

Ditching Your Newsletter In Favour Of A Blog? Not So Fast

It’s said that businesses complete 60% – 70% of the B2B sales cycle by doing online research prior to any contact with potential vendors. Fewer businesses are willing to invest in multiple discovery meetings with potential suppliers. By the time

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Posted in Business Development, Marketing

Lead Generation For Staffing Companies – 7 Blogs

Content marketing programs and social media engagement allow staffing firms to abandon interruption marketing as a business development strategy. Recruiters and Account Managers everywhere will enjoy hearing that cold calling is dying out. The blog posts in this week’s roundup

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Posted in Business Development, Community

Client Management – 7 Blogs For 7 Days

Differentiate or die. Surely you’ve heard that business phrase. In this week’s blog roundup, I’m proposing a form of business differentiation that begins and ends with knowing your customers well.

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Posted in Business Development, Community, High Octane Performance

Inbound Marketing: 7 Blogs For 7 Days

You can create raving fans for your company by substituting interruption marketing for an attraction strategy based on awesome content. Read these seven blog posts to gain a broad picture of what inbound marketing is, what it can do for your business, and where it’s going in the future.

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Posted in Business Development, Customer Relationship Management

Are You Building A Brand Or Just Making Noise

There’s a lot of competition for our attention.  Email, phone calls, colleagues, meetings, LinkedIn, direct mail…  Here are 3 steps to help you cut through all the static and reach your intended audience. 1.  Think like a customer. Most marketing messages

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Posted in Business Development, Getting Results, Marketing
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