ABOUT THE BLOGGER:
You're reading the original work of Susan Wright-Boucher, a Canadian staffing industry professional. Susan writes and speaks on improving corporate performance, employer branding, employment trends, and social media.-
creative commons license
Leading With Passion by Susan Wright-Boucher is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Permissions beyond the scope of this license are available at http://swrightboucher.wordpress.com/copyright-regulations/.
Category Archives: Employer Branding
Online Customer Relationship Management In Action
If you think online customer relationship management is for the future, hang on! That rushing sound is your competition speeding past. Here are two examples of simple online acts that solidified client loyalty and created ongoing positive conversations. You can’t buy this kind of good press. Continue reading
Posted in Communications, Employer Branding, Marketing, Networking, Social Media
Tagged Mitchell Airport, MKE, Netflix, Norton, Online Communities, Online CRM, Online customer relationship management, Pop-up ad, Recombobulation area, Symantec, Twitter, Vancouver Airport, Vancouver International Airport, WestJet, YVR
Leave a comment
How Can I Win In This Job?
If you’re hiring right now, applicants should be able to expect a clear and succinct answer to that question. Many recruiting plans go off the rails late in the process when the hiring company suddenly realizes they haven’t invested sufficiently in … Continue reading
It Isn’t Your Grandfather’s Workforce Anymore
Candidates have become savvy shoppers when it comes to choosing their next job. Do you know what the applicant market is saying about you? Continue reading
Posted in Employer Branding, Hiring, Staffing Industry, World of Work
Tagged employer branding, employment, GlassDoor.com, postaday2011
2 Comments
Is Autocratic Management Stifling Passion in Your Company?
Read through a short table comparing the behaviours of an autocratic organization to one that engages the passion of its people. Everyone can improve in some area… How do you rate yourself? Continue reading
3 Things You’re Missing on Twitter
It makes me want to tear my hair out when I hear people say Twitter is only for people who want to report what they ate for lunch. That’s like saying you don’t use email because you don’t like the content. Instead of going bald, I wrote this. (click title for more…) Continue reading
The War for Talent: Branding 101 to the Rescue
Your customer base is worthless unless you have the right talent to deliver. Here are 3 steps that companies of any size can undertake to win in the war for talent. Continue reading
Is corporate loyalty dead?
My opinion: No. And yes. Lay offs, downsizing and increased competition may have bred a new cynicism but there is a silver lining. I see a generation of workers who are ready to take responsibility for their careers. Continue reading
Posted in Career, Corporate performance, Employer Branding, High Octane Performance
Tagged best practice, employment, Loyalty, motivation, Work
Leave a comment
Building strong teams
Hiring is an art. Even with an elevated unemployment rate great talent can be an elusive find. Someone from Right Management that I respect a great deal said to me recently: ”You not only have to find a person with the … Continue reading
Posted in Employer Branding, High Octane Performance, Productivity
Tagged employment, Hiring, Onboarding, Right Management
2 Comments
Employee exodus – Will it happen to you?
This Labor Day weekend is a great time to consider your employer brand and the value proposition you offer your staff. The economy continues to show signs of improvement which brings increased opportunity for the labor market which could translate into potential unwanted turnover in your company. Continue reading
The accidental corporate brand
You can’t hide anything from social media – that’s the whole point of web 2.0. It’s interactive and [gasp] brand management is no longer under the sole control of the corporation. If you doubt this at all look up your own company using the tips in this post. Continue reading
Posted in Employer Branding, Marketing
Tagged brand management, corporate branding, LinkedIn, marketing, Social Media
Leave a comment
Finding Time To Release the Social Networker In You
Clients and employees love to see that their organization has online visibility and interacts with virtual communities. This is not a task that can be assigned to Marketing or HR. We need to see our executives and staff fully engaged and participating. So how … Continue reading
