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You're reading the original work of Susan Wright-Boucher, a Canadian staffing industry professional. Susan writes and speaks on improving corporate performance, employer branding, employment trends, and social media.-
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Category Archives: Marketing
Online Customer Relationship Management In Action
If you think online customer relationship management is for the future, hang on! That rushing sound is your competition speeding past. Here are two examples of simple online acts that solidified client loyalty and created ongoing positive conversations. You can’t buy this kind of good press. Continue reading
Posted in Communications, Employer Branding, Marketing, Networking, Social Media
Tagged Mitchell Airport, MKE, Netflix, Norton, Online Communities, Online CRM, Online customer relationship management, Pop-up ad, Recombobulation area, Symantec, Twitter, Vancouver Airport, Vancouver International Airport, WestJet, YVR
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Are You Building A Brand Or Just Making Noise
There’s a lot of competition for our attention. Email, phone calls, colleagues, meetings, LinkedIn, direct mail… Here are 3 steps to help you cut through all the static and reach your intended audience. 1. Think like a customer. Most marketing messages … Continue reading
Posted in Business Development, Getting Results, Marketing
Tagged Business development, marketing, postaday2011, Target audience
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Prospecting for Business: The Change Management Connection
Asking a prospect to consider your company over their current supplier is tantamount to asking them to take on a change management initiative. Failing to recognize this keeps many otherwise skilled sales people from achieving their objectives. People are naturally resistant to change. … Continue reading
3 Things You’re Missing on Twitter
It makes me want to tear my hair out when I hear people say Twitter is only for people who want to report what they ate for lunch. That’s like saying you don’t use email because you don’t like the content. Instead of going bald, I wrote this. (click title for more…) Continue reading
Signal: LinkedIn’s Best Kept Recruitment and Business Development Secret
Did you know that LinkedIn has a built-in tool called Signal to help you search status updates? Not many know about this powerful feature. Read on for further info and an instructional video. Continue reading
6 Reasons You Should Know What Twitter is Saying about You
1 billion tweets are published every 8 days. 41% of monthly users are providing opinions on products and services. Can you afford not to know what’s being said about your firm? Click for 5 additional reasons to plug in. Continue reading
Posted in Business Development, Communications, Marketing, Social Media
Tagged Tweets, Twitter, your brand on Twitter
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Corporate Social Media – Are You In?
Read how random Facebook experiences can draw new clients into a previously unknown retail outlet. Then tell me if you still think corporate social media is a waste of resources. Continue reading
The accidental corporate brand
You can’t hide anything from social media – that’s the whole point of web 2.0. It’s interactive and [gasp] brand management is no longer under the sole control of the corporation. If you doubt this at all look up your own company using the tips in this post. Continue reading
Posted in Employer Branding, Marketing
Tagged brand management, corporate branding, LinkedIn, marketing, Social Media
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Web 3.0 – What is it and what’s in it for me?
While many organizations are still designing and executing Web 2.0 strategies, the online world is racing ahead toward Web 3.0. This post provides a basic overview of where the Internet is headed and the implications of these developments to the business community. Continue reading
The Accidental Corporate Brand
I’m helping to write a proposal this week for a piece of business that we’d really like to win. My first step in the proposal process is always company research to look for alignment or commonality between our organizations. Their … Continue reading
Posted in Marketing, Social Media
Tagged brand, communication, Leadership, LinkedIn, profile, Social Media, social_networking, Vision, web
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Is Social Media Compatible with Brand Management?
Social media such as blogs, user communities, and social networks, reduce a company’s control over its image and public message. That’s a scary thought for many businesses. The April issue of Harvard Business Review contains a great example of how … Continue reading
