Category Marketing

Free Training: Increase Sales With Pinterest

Businesses of all types are creating success by actively engaging on Pinterest. Melanie Duncan is a real pro at online marketing and training. She’s delivering a webinar that promises to provide high value.

The Rules of Marketing Just Changed. Again.

Ahh, the blessings of insomnia. I might be alone on this one, but I’ve come to appreciate the benefits of not being able to sleep. Here’s the chain of thought that brought me to that statement of gratitude: Insomnia has taught me to fill my iPod shuffle with educational podcasts to keep me company until […]

Marketing Juice — 7 Blogs For 7 Days

Mitch Joel and Robin Sharma start the weekly roundup with insights that just might change the way you look at your business. Then we’ve got an in-depth look at email opt-ins. Don’t underestimate this one — Michael Zipursky will give you real food for thought (I changed my mind twice about opt-in boxes while reading […]

What Makes Us Like And Share Online Content?

Understanding what makes some messages more likely to be shared than others is the key to creating better content. Jason Li, Facebook’s Lead Strategist with Global Creative Solutions, presented the four principles driving online sharing in a Hootsuite University learning webinar. The four principles driving online sharing are: Make my life easier. Build relationships. Help […]

Easy Ways To Make Your Own Graphics

Sometimes you know exactly what you want in a graphic but you just can’t find it anywhere. In this article, I’ll help you discover ways to make your own graphics — without breaking the bank.

Social Media Content Planning

In the last post, I showed you how to get started quickly on a workable social media strategy. If you haven’t read that post, you might want to do so now and then come back to this one. That one was all about where to post; this one tackles what to post. In Simple Social […]

Simple Social Media Strategy

Social media strategy isn’t rocket science. But it is important. Read these tips, then give yourself 60 minutes to bang out a rough outline. Your plan will never be 100% right and it will never be 100% done so let go of any ideas you may have about making it perfect. As long as your […]

Hiring A Community Manager For Your Social Media Program

Most companies looking to hire a community manager are doing so because they don’t have the in-house talent to run their social media program. My recommendation is to hire an experienced recruiter to source 3 – 5 skilled candidates for you to interview. That’s my preference, but I’m biased from working in the staffing industry […]

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