ABOUT THE BLOGGER:
You're reading the original work of Susan Wright-Boucher, a Canadian staffing industry professional. Susan writes and speaks on improving corporate performance, employer branding, employment trends, and social media.-
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Leading With Passion by Susan Wright-Boucher is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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Category Archives: Social Media
Best Christmas Day Tweets 2012
One of my most popular posts of all time is a list of Christmas tweets I put together in 2010. Here’s my 2012 update. Some are touching, some are funny. The last one is for my more intellectual friends. I … Continue reading
Social Networks: Locally Random – Collectively Predictable
What makes a post go viral? Are there major influencers out there in cyberland? Can anyone predict the next hot topic? I read an article this morning that provided surprising perspective. Read it here. <geekalert> This post may only appeal … Continue reading
Are Online Relationships Real?
Not everyone appreciates the value of texting or online chat. Some would not even classify these communications as legitimate conversations. It begs the question: Are online relationships real? Continue reading
Why Bother With Blogs?
I liken the blogging process to a distillery. Thoughts are gathered, simmered, and reduced until only the concentrated essence of each thought remains. What you’re left with is intensified content with all of the fluff removed. As such, they offer some of the best learning opportunities you’ll find online. Continue reading
Posted in Communications, Inspiration, Self Management, Social Media
Tagged blog, corporate blogs, creative writing, Lead Change Group, learning, Seth Godin, Winston Churchill, Writer
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21st Century Connectedness
Connections. How many we have and how far afield our network extends has become both a topic of conversation and a badge of honour. The concept of networking isn’t new – what’s changed is how we do it, the volume … Continue reading
Posted in Communications, Leadership, Networking, Social Media
Tagged learning, LinkedIn, Networking, Social evolution, Social skills
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Why Social Media Works
Social media powers two-way conversations across time zones and over borders. Read more for the motivating factors that keep this a growing force. Continue reading
Posted in Communications, Networking, Social Media
Tagged Babblefish, Google Translate, Social Media, social networking, Social philosophy
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What Every CEO Should Know About Social Media
It’s not enough to create a great product or deliver top notch service. Brands today need to cultivate a strong sense of community. This means listening and interacting in real-time. Continue reading
Posted in Networking, Social Media
Tagged Fast Company, Internet marketing, Marketing and Advertising, Social Media
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Online Customer Relationship Management In Action
If you think online customer relationship management is for the future, hang on! That rushing sound is your competition speeding past. Here are two examples of simple online acts that solidified client loyalty and created ongoing positive conversations. You can’t buy this kind of good press. Continue reading
Posted in Communications, Employer Branding, Marketing, Networking, Social Media
Tagged Mitchell Airport, MKE, Netflix, Norton, Online Communities, Online CRM, Online customer relationship management, Pop-up ad, Recombobulation area, Symantec, Twitter, Vancouver Airport, Vancouver International Airport, WestJet, YVR
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Feeling Like a Baby When It Comes to Online Recruitment?
Creating effective online recruitment ads can be daunting even for the most experienced corporate veteran. Here are 3 tips that should help. Continue reading
Posted in Communications, Hiring, Social Media, World of Work
Tagged e-cruiting, e-cruitment, Online recruitment, Recruitment, Recruitment strategy
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3 Things You’re Missing on Twitter
It makes me want to tear my hair out when I hear people say Twitter is only for people who want to report what they ate for lunch. That’s like saying you don’t use email because you don’t like the content. Instead of going bald, I wrote this. (click title for more…) Continue reading
Signal: LinkedIn’s Best Kept Recruitment and Business Development Secret
Did you know that LinkedIn has a built-in tool called Signal to help you search status updates? Not many know about this powerful feature. Read on for further info and an instructional video. Continue reading
