ABOUT THE BLOGGER:
You're reading the original work of Susan Wright-Boucher, a Canadian staffing industry professional. Susan writes and speaks on improving corporate performance, employer branding, employment trends, and social media.-
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Leading With Passion by Susan Wright-Boucher is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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Tag Archives: Business development
Are You Building A Brand Or Just Making Noise
There’s a lot of competition for our attention. Email, phone calls, colleagues, meetings, LinkedIn, direct mail… Here are 3 steps to help you cut through all the static and reach your intended audience. 1. Think like a customer. Most marketing messages … Continue reading
Posted in Business Development, Getting Results, Marketing
Tagged Business development, marketing, postaday2011, Target audience
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Prospecting for Business: The Change Management Connection
Asking a prospect to consider your company over their current supplier is tantamount to asking them to take on a change management initiative. Failing to recognize this keeps many otherwise skilled sales people from achieving their objectives. People are naturally resistant to change. … Continue reading
