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Capturing tribal knowledge

Capture. Listen. Engage. It’s easier than ever and the cost of entry can be as little as zero dollars.

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Posted in Uncategorized

Corporate Social Media – Are You In?

Read how random Facebook experiences can draw new clients into a previously unknown retail outlet. Then tell me if you still think corporate social media is a waste of resources.

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Posted in Communications, Community, Customer Relationship Management, Marketing, Social Media

The accidental corporate brand

You can’t hide anything from social media – that’s the whole point of web 2.0. It’s interactive and [gasp] brand management is no longer under the sole control of the corporation. If you doubt this at all look up your own company using the tips in this post.

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Posted in Employer Branding, Marketing
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