Capturing tribal knowledge

Today’s workforce is accustomed to sharing and accessing information quickly.  Companies can benefit from the collaborative nature of their workers only if they put the right tools in place.  Some you may want to consider:

  • Sharepoint
  • A company intranet portal
  • Corporate blog

Capture, Listen, Engage.

Corporate Social Media – Are You In?

3d people partner.

Image by 姒儿喵喵 via Flickr

Someone said to me a couple of years ago they thought Twitter was a fad that would soon be forgotten.  Fast forward to 2010 and Twitter has surpassed 100,000,000 users… (see chart below).

This past weekend I was playing around on Facebook when I saw someone make a reference to Ocean State Job Lot.  Not knowing what it was, I searched the name on Facebook and found their page.  A post complaining about a store manager’s decision caught my eye when I saw that 7 minutes after the consumer complaint was posted the company replied with a direct telephone number and a promise to rectify the situation.  Next I saw a consumer requesting a deal – he suggested they have a 2-for-1 sale on the area rugs that had just arrived.  Again the company responded quickly — they thanked the consumer and said they would add his suggestion to the idea pot.  Wow.  I want to shop in this store.  Anyone out there think social media is a waste of their corporate resources?

Social Media Growth from 2006 to 2010 | D. Steven White.

The accidental corporate brand

Corporate web sites are designed to build reputation and market share.   The very best sites go beyond a map of the company’s strategic goals to offer knowledge, learning and resources to the visitor. But they are of little help in revealing what’s going on from the inside.  For that we can turn to unofficial online sites.

You can’t hide anything from social media – that’s the whole point of web 2.0.  It’s interactive and [gasp] brand management is no longer under the sole control of the corporation.  If you doubt this at all look up your own company using Google,  Twitter search or Bing.  How much of what you find on the first page of results is self generated and how much is external content?

Even more interesting is the information contained within LinkedIn.  LinkedIn is a professional networking site much like Facebook.  By creating a search based on a company name you can locate comments people post about that company — many of them will have been written by current and past employees.  Here is a link to the advanced search feature.

All these things coalesce to form a picture: the accidental corporate brand.