Trying to get better social media results while still doing your other “real” work is like juggling frogs: mildly entertaining to onlookers but horrifying when you’re the one trying to do it all.
Not only is there a lot to learn, but just about the time you start feeling in control and capable — something changes. Expanding platforms, new terminology, unexpected policy updates that can get your account suspended…
I stopped trying to memorize all this stuff a long time ago. It makes no sense to commit to memory what’s most likely changed by the time I have it down pat. Instead, I’ve become really good at finding reliable online sources for up-to-the-minute info.
Every now and then I find one that I have to share — and that’s why I sat down to write this post today. Hootsuite just crafted one of the best glossaries I’ve come across. I’m bookmarking this for myself. You might want to do the same.
Let me give you an example. This one really grabbed me.
SoLoMo is the combination of three of biggest trends among consumers: using social media (So); location-based relevance in both search intent and the use of the internet to find local products and services (Lo); and mobile adoption in which consumers tend to prefer to access apps and the internet through smartphones rather than desktops or tablets (Mo).
Everyone Needs a Social Media Glossary
I’m betting this glossary will reduce your unwieldy juggling by at least one frog. So here’s the link to The Social Media Glossary: 226 Essential Definitions. It’s free and no sign up is required to get it.
Enjoy! And you’re welcome.
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