Return on Communication: The New ROI

ROI, ROS, ROA – Move over!  There’s a new kid on the block.

ROC, or Return on Communication, is best described as achieving desired, quantifiable results through effective messaging.

Sounds simple – but it’s not.  If you doubt the difficulty of achieving ROC, pull out your best-written and most inspiring communication and calculate the measurable results.  Stuck?  Join the crowd.  Continue reading “Return on Communication: The New ROI”


Looking For a Job? Harness the Power of Social Networking – Part 2

In Part 1 we discussed some of the online tools job seekers can use to maximize job search results.  In this article we will focus on ways to ensure your Facebook presence is aligned with your job search objectives.

Make sure you review your privacy settings on Facebook at least once per year.When was the last time you checked your privacy settings on Facebook? Unless you have taken the time to create restrictions, third party programs (that means apps and quizzes that run on Facebook but have not been created by Facebook) will be granted access to all of your most personal information as soon as you—any of your friends—select one of these applications.

Every Person You’ve Friended On Facebook Is Sharing Your Personal Data With Unknown Apps Unless You Do This

[Updated December 2015] From the home page, look at your Apps list on the left. Hover over the word ‘Apps’ to reveal the word ‘More’ and click it. Find the settings button at the top of the new page that opens and click that. Now click ‘Logged in Anonymously’ and you will see a section called ‘Apps others use.’ You’ll need to click on the edit button to gain control over which of your personal information is shared by your friends when they use apps on Facebook.

Without even knowing it, your friends are sharing your information in any of the categories that have a check mark.

I recommend you read each one and make a conscious decision. Leave the check marks in areas you don’t mind sharing and uncheck the areas you want to restrict.

Are You Tagged In Photos That Could Hurt Your Job Search?

You may be thinking: I would never post a compromising picture or story about myself so I don’t need to worry about this. Think again. Are you confident that no one in your life would post a photo of you that you wouldn’t want to see on a public network? For instance, without your consent and without your knowledge, you could get tagged in a photo of people passed out on the floor following a keg party. You can remove the tag (if you find out about it) and ask to have the photo taken down but you can’t do it yourself. The photo will be available according to the privacy settings of the person who posted it; your privacy settings apply only to items posted on your timeline.

This could impact your job search as well as any legal or court issues that come up in the future.

So take a look around. Set your privacy settings according to your desired level of risk. Google your name. Start actively managing your online presence so that it becomes a positive force in securing your next career opportunity.

Understanding Leadership – A Resource

Leadership is a broad topic.  Rather than posting a blog I’ve put together some leadership resources that I hope you will find of value.  What follows is a small collection of quotations, definitions, theories and resources on what it means to be a leader and developing the quality of leadership. Continue reading “Understanding Leadership – A Resource”

Social Networking 100 Years Ago

NYT 1910 Social Networking

Up until this week I thought social networking and personal branding were relatively new phenomena.  That was before I came across the society page from a 1910 edition of the New York Times.  It begins:  “Floods of new at-home cards have been sent out during the past week… Mrs. Edward Leavitt Young of 317 West Eighty-ninth Street will receive on Saturday, January 22.  Mrs. Samuel Lane Gross will receive on January 21…”  I won’t bore you with the details but the story goes on to name dozens of women along with their stipulated receiving days and takes a full page in the Times.

These “at-home” cards mentioned above look to me like the precursor to friend requests on Facebook.  Imagine sending out 40 at-home cards and then sitting in your parlor waiting for the doorbell to ring (or for the butler to announce guests – might as well put this totally in perspective.  We’re talking about the Vanderbilts of the day, not Joe Factory Worker).  It’s not much different than sending out friend requests and waiting to be confirmed.

The at-home card from 100 years ago remains relatively unchanged in appearance but its function has evolved.  Instead of announcing that we are prepared to receive visitors it has become a method of informing friends and family how a newly married couple will handle their family names after the wedding.  Will the bride take the groom’s name, add his name with a hyphen, or will they both adopt the double-barrelled style?

Anyway, please accept this post as my at-home notice.  Now accepting friends at

Thank you, New York Times archive, for the excerpt above.