Personal Brand — It’s Even More Important in a Tough Economy

Individuals with clearly defined values and goals are highly esteemed by employers as these people tend to be more focused and make better-informed decisions.  If you can demonstrate that you have moved beyond understanding your own value system and show that you operate with an intentional personal brand, so much the better.

What makes this a differentiator?

Managing your personal brand requires a higher level of maturity as branding involves moving beyond self-awareness and out into the world of perception.  It’s all about understanding and managing how others experience you.

Articulating your personal brand means you have the ability to decenter — you’re showing that it doesn’t have to be all about you.  You are capable of seeing things from others’ perspective and you can adjust according to the situation at hand.


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