Remember when you were nine and you wanted that dog? You promised your parents that you would feed it, walk it, clean up after it… Social media is a little like that. You have to know that it comes with added responsibilities.
I think it boils down to three keys:
Social media is all about conversations and connecting – and it’s all pretty public. Every action and inaction sends a message to the cyber world. Do you have a profile on LinkedIn but do not respond to InMail and email messages? That’s bad cyber-karma. Have you created a Twitter account only to let it sit around with no attention from you and no tweets? If you’ve created the account simply to reserve your name for future use, that’s a smart move but make sure you protect your tweets. Better to appear private than missing in action.
I talk a lot about the leadership transparency that Web 2.0 has brought into the picture. Being real and going for consistency will help you build credibility. Consider using the same photo on all your social networking sites (you do publish a photo, don’t you?). Take a look at your sites and ask yourself if your online persona is unified.
Everyone has something to give. Do you know where the best restaurants are, where the cleanest washrooms in the city are to be found, or perhaps you have a skill that you are willing to share… Social media is not an instant road to revenue or new relationships. It’s a very useful tool that requires thought and development if it’s to work for you effectively.
Please let me know if you found this blog helpful – or if there is a topic that you would like to see addressed. As always, all comments are welcome and appreciated.