There’s a lot of negative hype about personal branding these days. It makes me sad because it obscures what could be the most thought provoking aspect of career and self management: knowing oneself deeply and living a life of alignment.
A personal brand isn’t something you put on and take off. It’s who you are and how others experience you.
Take the time to become self aware, clarify what you stand for, congratulate yourself on the behaviors that are in alignment with your values, and discard the ones that don’t fit.
Your brand is you. Live it fully.