Social media has thrown employers and workplaces into the limelight. How? Workers are using social networking to share their employment experiences. Even people you interview and don’t hire are invited to rate your hiring process. You can see this for yourself at GlassDoor.com.
Candidates have become savvy shoppers when it comes to choosing their next job.
Employers should regularly check out their employment brand by searching for comments about the company on Twitter, Glassdoor.com, Facebook. Use Google or Bing to search for comments about your firm. This will help you gauge the temperature of your employment brand.
The opportunity here is to form a community around your employment brand. Invite comments and online discussions – and then use the conversations to build on your brand. You need to showcase your work environment and the career opportunities you offer. After all, it isn’t your grandfather’s workforce anymore.