If you’re hiring right now, applicants should be able to expect a clear and succinct answer to that question.
Many recruiting plans go off the rails late in the process when the hiring company suddenly realizes they haven’t invested sufficiently in front-end planning to ensure they’re looking for the right skills.
Try asking that question the next time you’re in a planning session. “How will the successful candidate win in this job?”
Crystal clear position objectives are measurable. They’re black and white. Detailing them before you advertise will simplify the recruitment process, ease onboarding, and increase retention and morale.