Make sure everyone in your firm knows these 3 things:
- Who your ideal client is
- What is important to these clients
- What your value proposition is
From that information, you can produce a snapshot to align the team around who you are and who you want to be. You may want to include a mission statement that identifies target industries, geographic scope and specialization. Try something like this: We help clients in Vancouver’s financial sector reduce risk by deploying audit teams on an as-needed, just-in-time basis.
Creating clarity around what you do will build pride and drive the right kind of activities.