It’s not enough to create a great product or deliver top notch service. Brands today need to cultivate a strong sense of community. This means listening and interacting in real-time. Web 1.0 is dead. Those were the days when you could put text and graphics out on the internet and leave them there, secure in the knowledge that you had a website working for you. Web 2.0 is a two-way conversation. Clients and prospects are talking out loud through social media. It’s the new normal.
The Fastest Way to Build Community is to Engage the Entire Workforce
This is not an activity that belongs to the marketing department. It needs to be part of the fabric of the organization. If you’re not engaging your staff and helping them create intentional impact, you’re losing a leveraging opportunity. Or worse.
Fast Company published a fascinating article on this topic. You can access it here. Happy reading and happy socializing.