Branding Shenanigans – Yes, I Really Did Wear Orange Pants While Dancing (badly) to “Bom Bom Bom”

TC Cake VancouverCompanies are unstoppable when they’re powered by people with heart and a little skin in the game. Add a sense of humour to the mix and you’ve got a recipe for success — and maybe a few shenanigans.

This past week, we finally got to enjoy the result of many months of hard work when we unveiled our new brand joining the east and west into one, single national entity. First came the pre-launch at the national management meeting earlier in the month. This is where the orange pants made their debut. Because wearing neon-coloured pants was not outrageous enough, we donned T-shirts, each with a single letter emblazoned on the back. We entered the room dancing to Bom Bom Bom, proudly sporting our somewhat matching orange garb, eventually forming a lineup to spell the new company name  — Talentcor. Our CEO was there and confidently scored our performance as an 11 on a scale of 1 to 10 when it comes to spirit and enthusiasm. Unfortunately he could only award us a 2.5 for the dancing. He told us not to quit our day jobs. The day’s festivities set the stage for the management team to start planning fun events for brand launch day in their local branches.

The orange pants surfaced a second time on Monday when we did a soft launch for our employees in 17 offices across the country. The Branch Managers outdid themselves with balloons, candies, decorated cakes, and every kind of orange food you can imagine. We posted fun pics on a new Instagram site, keeping them private until Wednesday – which is when we went public.

If you really want to get a sense for all the fun that took place last week, go to our Facebook page and look at the photos. Warning: it may make you want to join our company. Don’t worry. We have openings right across the country.


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