A Rose By Any Other Name

Http://It’s the end of a busy week — time for a post that has nothing to do with recruiting, or leadership, or anything really deep.

Today was the day to deal with something that’s been bothering me for a long time. It’s one of those little things that you can leave simmering on the back burner but you can never totally forget. It had nothing to do with finances, health, or home. It wasn’t my job, not my clothing, not my hair… No, it was time to deal with a growing dissatisfaction with my website. I’ve been writing on this site since early 2009 and it has always bothered me that I had arbitrarily chosen my personal name as my WordPress URL. It meant that I was constantly explaining to people why my blog title didn’t match the URL. Tiny problem, I know. But I’m just about to launch a new social media strategy so it had to get fixed.

I started by making elaborate lists containing words I like. By list, I mean mind map. If you know me at all, that won’t surprise you. I’m one of those people who believe the world would be a much better place if everyone would just start using mind maps. (By the way, Freemind is a great mind mapping tool. You can download it here — and it’s free.) I spent hours making clever word connections. Once I had a few in mind, I then checked WordPress to see which ones would be available as a web address. I actually selected three. Finally, I would have a blog name that matched the URL.

Themes Galore
Did you know we have over 200 themes to choose from? Yikes. I narrowed it down to those that are responsive; that means the contents shift around to accommodate any size tablet, smart phone, netbook or PC. One of the advantages of having several blogs on WordPress is the ability to keep the “extra” ones private so you can play with formatting without disturbing readers. By 3 pm today I had chosen and fully formatted 6 different themes yet I was still not feeling right about any of them.

How will my subscribers find me if I move?
I don’t have a huge following (but let me assure you — I love all 20 of you) yet I didn’t want to risk losing people by changing my web address. After all, I’ve been building a following for several years — and that’s not something you can just turn on and off. I started playing with the idea of not having a title for my blog at all.

So, in the spirit of Robin Sharma, author of The Leader Who Had No Title, as of today, my blog has no name. The URL for my blog has been swrightboucher since its beginning and it will remain that way.

Since I’m on the topic of Mr. Sharma, I’ll end with the first two sentences of his book:

Each of us is born into genius. Sadly, most of us die amid mediocrity.

May each of you stay far, far away from the mediocrity monster.


8 Replies to “A Rose By Any Other Name”

  1. I’ve just been through a similar process! I have more work to do since by changing my header, coming up with a tagline and logo, and moving my title I now have nothing that matches! Thanks for the link to freemind. Can’t wait to check it out!


    1. Hi Jamie, what you’re doing sounds exciting — and I know it’s a lot of work. It’s worth it, though. You probably know that a unified presence across all social media helps build familiarity and confidence.

      Here’s a link to a good Freemind tutorial, in case you decide to give it a try.

      Thanks for taking the time to comment.


  2. You nailed it Susan, our inspiration comes from within and mediocrity resides only with those who live without producing a product. The product is creativity and any person in the work environment will leave a trail of accomplishment among the lives of those they connected with during their lives. Be it a fourth of July explosion of fireworks or a daily supportive nature sending out words of encouragement needed by those trudging through lives filled with demands pulling at them from all directions. Thanks for the humor, the job we have is to dig deep for lasting effect, to affect lives of others.


    1. Hi 16maurice — It’s so great to see you in the comments section again! You are the most un-mediocre person ever. Just put a glue gun in your hands and there’s no telling what fun and value you’ll create. I still talk about the way you glue magnets to things (pencils, photos, notepads) so you can stick them to the refrigerator.


  3. Great post – it is tough to decide whether to go with your own name or a name that reflects what you do. I debated this myself just a few months ago and finally chose to go with my own name as my URL and my brand.


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