Your Personal Brand – Is It Time For A Makeover?

PersonalBrandScoresHow’s your personal brand doing these days? If you’re not sure, that might be an indicator that it’s time for a check up.

What Is A Personal Brand?

Your personal brand is how others would describe you based on the the way they experience you. Each person will have their own personal impression of you; a unique brand impression. While we can’t control what every single person thinks of us, we can identify the values that are most important to us and decide to demonstrate those values each day.

Ways To Impact Your Personal Brand

  • Write down the values that are most important to you. Find ways to demonstrate those values with everyone.
  • When making agreements, state what you will do and when you’ll get it done. Then stick to it.
  • Ask how you’re doing and what you can do to improve how you’re perceived.
  • Find a trusted colleague to trade coaching services. Observe and coach each other on interpersonal skills.

Don’t Be Afraid To Drop Unattractive Habits

Everyone has a couple of areas to work on. If any of these apply to you, think about their impact on others and whether they’re in alignment with your values. These are common occurrences that may seem harmless, but they actually tear apart work groups and families.

  • Gossip. If you’re dying to hear some juicy news, find a soap opera to watch.
  • Venting. If you’re not speaking directly to the person who can change the situation, you’re gossiping and potentially putting someone else in an awkward position.
  • Sarcasm. This usually results in the speaker appearing witty while someone else serves as the butt of the joke. Unfortunately, sarcastic comments may elicit laughter, encouraging the speaker further and covering up the hurt that is caused.

Your personal brand is unique to you. Polish the parts you like, discard what’s no longer serving you well, and enjoy living an intentional, aligned life.

Sign up to receive notifications of new posts as soon as they’re published. I will never share your email address and I don’t spam.

Enter your email address to follow this blog and receive notifications of new posts by email.

32 Replies to “Your Personal Brand – Is It Time For A Makeover?”

    1. Hi Linda,

      That’s a good point: is it ever really finished? Your personal brand will change if your personal values change; usually it’s a shift in what’s most important rather than a total change, unless we’ve experienced a life-altering event.

      I realize you may be speaking about the look and feel of your blog or website — which is one element of your personal brand. If you’re anything like me, that changes on an ongoing basis. 🙂

      Thanks so much for visiting and for taking the time to share your comment. Hope to see you again!



  1. The ‘personal brand’ idea is intriguing to me. I came to the SoMe world wanting to hide behind the ‘business’ brand. Still rather prefer it and eaking out the personal part a little at a time.


    1. Hi Rowena,

      Thank you for visiting and for taking the time to leave a comment. It’s nice to see you here!

      You already have a personal brand. Ask your friends to describe you. That’s your brand. I’ll bet you will like what you hear. Have a wonderful weekend.


    1. Hi Julieanne,

      I’m with you 100%. Personal brand is all about figuring out what your values are and ensuring interactions with others are in alignment with those values. For instance, if being a good team player is one of our values, we have to make sure our actions show that we’re responsive and supportive of our team mates — in their eyes, not just our own.

      That’s why I’m in total agreement with you. It’s all about being real.

      Thanks so much for taking the time to visit and leave a comment!


  2. Must be something in the air with branding, over the past week i have been asking new questions, new blogs pop up and i took a great questionnaire which was great, I am so blessed I have 2 really close friends who are also coaches who are great for feed back and giving me feedback
    Thanks for great questions


  3. Thank you for this post Susan, I missed not seeing you last week! I love the ‘dropping the habits’ part, in particular. I work really hard on these, but find the gossip one tricky with close friends, not that we gossip maliciously, but it’s pretty much a habit to discuss all with those close to you! I have noticed myself holding back a little more these day, so progress! Keep these great posts coming! J x


      1. Speaking of building the brand – do you mind if I borrow your concept of how you’ve addressed copyright issue? (With a separate page listing the conditions.) This has been on my mind, as well. I grabbed that Creative Commons button, which I’ve been looking for & wasn’t able to find. So thanks for that!


Comments are always welcome.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s