I am a member of Generation C. Do you know us? We got this name because we’re always communicating, clicking, connecting, collaborating… We’re drawn to the digital world.
We have other names, too, like Digital Natives, and Generation Thumbelina (because we’re always typing on devices with our thumbs). Whatever you call us, we’re easy to find because we’re big on sharing. We share news, product developments, great articles, and we talk about brands. We especially love to talk about brands that are good at social listening.
The first brand relationship that ever blossomed for me on Twitter was with an airport. I saw a hilarious sign as I passed through security and tweeted about it. To my great surprise, the airport tweeted back. For the next year, each time I passed through an airport (which was a frequent occurrence) I would tweet my impressions to General Mitchell Airport in Milwaukee and tell them their recombobulation area was still the best I’d ever seen. They always responded. It added a bit of fun to my business travel.
Nearly five years later, they’re still engaging with passengers, brightening the day.
Over the last couple of months, I’ve needed help from Shaw Cable, Koodo Mobile, and Hootsuite. In all three cases, I tweeted my request and got help.
How about you? Do you consider yourself part of Generation C?