Blogs are so much a part of doing business today, they’ve become the #1 way clients and prospects check us out. They’re also a favoured method for increasing website traffic by optimizing your site for search engines.
What To Do If Your Blog Is Dying On The Vine
Not to worry. You can recover. First, try to understand why it’s so difficult to keep fresh content flowing to the site. Is it possible that the blog is seen as a nicety instead of an essential business tool? If that’s the case, you may be interested to read and share what Forbes has to say on the matter in Blog Or Go Bust:
Not only does blogging provide a way to engage your site visitors, it also brings more traffic to your website. Google likes blogs because content is updated frequently. While there are millions of websites that remain unchanged each day, blogs offer up fresh new information—and Google recognizes that by giving that content higher placement when users search for related topics. In fact, blogging is the most natural way to optimize your site for search engines.
Divide The Load
Look around your organization for 3 to 5 people who can share the load. Consider getting them together to brainstorm on content. Can they interview key people in the company to publish selected quotes? Would a key client like to contribute a guest post? What about a supplier?
Supplement Original Content With Curated Content
You don’t have to write everything that appears on your blog; content curation is perfectly acceptable. Just make sure your attributions are easy to see and that you don’t infringe on any copyright laws.
Readers Love Lists
What kind of checklists or steps can you get from your employee population? If your business is travel, how about 10 Things To Do Before You Leave. Staffing firms might publish 8 Questions To Ask Every Job Applicant. Marketing firms could put together a list of Top 10 Search Terms For Twitter.
Feature Company Events And Employee Achievements
Participation in community events creates opportunities for photos with a story telling why you chose that particular charity or group. Milestone service anniversaries are another way to add personalized content. Who’s been with the company the longest? Who is the newest employee — and why did they choose your firm? Who has taken the most unusual vacation?
As you can see, it doesn’t have to be all drudgery and grind. Keeping your blog full of fresh content can be a group endeavour that brings your corporate culture to life and shares it with the world.
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