7 Blogs for 7 Days graphicContent marketing programs and social media engagement allow staffing firms to abandon interruption marketing as a business development strategy. Recruiters and Account Managers everywhere will enjoy hearing that cold calling is dying out.

The blog posts in this week’s roundup show updated business development methods relying heavily on quality online content and a well-developed follow up plan. Two of my favourites are John Jantsch’s “Lead Generation Is About Being Found”, and Seth Godin’s “Being Found vs. Being Sought”; links to both articles are below.

Wishing you all the best success and a reputation that will make Seth’s words work for you:

Nice to be found. Essential to be sought.


 

Advertisements

Comments are always welcome.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s