Content marketing programs and social media engagement allow staffing firms to abandon interruption marketing as a business development strategy. Recruiters and Account Managers everywhere will enjoy hearing that cold calling is dying out.
The blog posts in this week’s roundup show updated business development methods relying heavily on quality online content and a well-developed follow up plan. Two of my favourites are John Jantsch’s “Lead Generation Is About Being Found”, and Seth Godin’s “Being Found vs. Being Sought”; links to both articles are below.
- Lead Generation Is About Being Found by John Jantsch of Duct Tape Marketing. Twitter link: @DuctTape
- Haley Marketing – How To Turn Every Recruiter Into A Kick-Ass Content Marketer by David Searns. This piece contains a link to on-demand webinar: The Art Of Selling Without Selling. Twitter link: @HaleyMarketing
- Three Keys To Sustained Business Growth by Tammi Heaton, COO of PrideStaff. Twitter links:@theaton @pridestaff
Hubspot’s 2013 State of Inbound Marketing – Annual Report by Mark Volpe, CMO. Twitter links: @Hubspot @mvolpe
- Bullhorn’s What is inbound marketing? Twitter link: @Bullhorn
- Inbound Marketing Trends In The Staffing Industry: Case Study by Koleen Singerline of Grass Roots Marketing – summarizes the results of a case study. Twitter link: @salesrootsgrm
- Seth Godin – Being Found vs. Being Sought. Key point: Nice to be found. Essential to be sought. Twitter link: @ThisIsSethsBlog
Wishing you all the best success and a reputation that will make Seth’s words work for you:
Nice to be found. Essential to be sought.