“Social media is a ‘hot or not’ world.” I wish I could take credit for coming up with that phrase but it was Guy Kawasaki who coined it during a Hubspot webcast on building a social media following. He explained that great content is not enough. You’ve got to have a killer headline AND enough bling to grab people and hold them longer than the 4-6 seconds web surfers typically take to decide whether to read or move on. The headline and the bling grab them; the great content keeps them coming back for more.
One of the best ways to provide bling is to add an eye-catching graphic — full size. Thumbnails on Facebook, LinkedIn, Google+ are too small. What a royal pain that is, but I have to agree. Anytime I’ve posted a full-size graphic, I’ve gotten way more engagement.
Another thing he said that will disconcert some, is to repeat messages multiple times. For example, he repeats each tweet 4 or 5 times, 8 hours apart. His logic is there’s no way a single post is going to catch all his followers. That makes sense to me.
I think ‘hot or not’ is bang on. What do you think?