You’re probably wondering why I would promote Instagram as a place to build your employment brand. To be clear, I’m not suggesting you run right out and create a recruitment campaign on the site. I’m not sure you’d get a very good hit rate. But wouldn’t it be great if candidates could access your account on Instagram to get a sense of your company’s philosophy and approach to work? How cool would it be for potential employees to see photos of birthday celebrations and community involvement? And while we’re at it, wouldn’t your existing employees enjoy submitting photos to the company Instagram stream? And how about your sales team? Ask them if showing the personal side of the business could help them with customer acquisition. Oh, and then there’s customer retention. I can think of a hundred ways you could engage with clients on Instagram.
I could go on and on but pictures are better.
Take just a few minutes to look at these companies. I picked them quite randomly so if you think your company should be among these stellar examples, I apologize for missing you. Leave a note in the comments so I can add you to my list (and I’ll follow you on Instagram, of course).
(you don’t need an Instagram account — just click each link on your PC or smartphone)
There’s a lot of competition out there. Instagram can help you take your reputation up a notch–simply by sharing who you really are–and having fun in the process.
By the way, I’m swrightboucher on Instagram. Hope to see you there!