Photo of a colourful makeup palette

5 Quick Tips For Better Blog Graphics

Use these tips to get more mileage out of posts you publish on LinkedIn, Google Plus, Facebook, and your blog.

#1 Remember What Graphics Are For

Graphics grab attention in a noisy online world. Even the best writing will go unnoticed — which means unread — unless you can somehow get the reader’s attention. That’s where your graphics can help. Try to find photos that tell a story or choose colours that stand out. You’re competing with hundreds of other online distractions. The graphic should make the reader curious enough that they want to read the title and intro to your post.Photo with quote: Graphics grab attention in a noisy online world Continue reading

Photo of old fashioned jacks game

Play Young to Stay Young

Photo of juggling balls. Caption: When was the last time you played like a kid?Playing like a kid can save your life. Does that sound too dramatic? Consider this: Falls are the most common cause of traumatic brain injuries (TBI). In 2000, 46% of fatal falls among older adults were due to TBI. And what’s the leading cause of falls among older folks? Loss of balance and coordination.

Last week, I saw an elderly woman fall after tripping on a sidewalk seam. Luckily she didn’t get hurt but she was completely unable to get back up by herself. Continue reading

A Christmas Tradition That Helps You Win All Year

Christmas tree and ornaments - a drawing by Susan Wright-BoucherHubby and I have an unconventional holiday tradition. Instead of exchanging gifts, we talk about the memorable events and milestones from the past year and the things we want to make happen in the new year.

Inevitably, work and career goals wend their way into the conversation — Continue reading

Book title: The Art of Social Media - Power Tips for Power Users

Power Up with The Art of Social Media

This is a picture of me holding a copy of the book with a thank you note from the authors.

This is me holding a copy of the book with a thank you note from the authors.

Quick quiz: Which social media platform is least tolerant of hashtags? Is it Pinterest, Google+, LinkedIn, Facebook, or Vine?

Here’s another one: If you tag someone in a photo on Twitter does their name use characters in the tweet?

Good questions, right? I can’t take credit for thinking them up. They’re part of the SMART quiz on Guy Kawasaki’s and Peg Fitzpatrick’s new site Continue reading

Free Social Media Assessment for Twitter

I just tested a brand new Hootsuite tool called Grade Your Social. In less than a minute, it will assess your reach, measure your engagement, and show you where you can improve your overall effectiveness on Twitter.

score-social-media-hootsuite
In this brief review, I’ll share my score and why I think this is such a useful tool for individuals and for businesses.  Continue reading

How To Use Free Images Like A Pro

Photo credit: Morguefile.com

Photo credit: Morguefile.com

Adding images to blogs and newsletters is like adding seasoning to your favourite food. A pinch of salt (or hot pepper flakes, if you’re like me) can turn a flat dish into a memorable experience.

Images are readily available from a number of paid sites like Shutterstock and iStock Photo, but what if you have little or no budget? You’re in luck. There are many free sites Continue reading