Trying to get better social media results while still doing your other “real” work is like juggling frogs: mildly entertaining to onlookers but horrifying when you’re the one trying to do it all.
Not only is there a lot to learn, but just about the time you start feeling in control and capable, something changes. Expanding platforms, new terminology, unexpected policy updates that can get your account suspended… Read more
Has this ever happened to you? You have several photos ready to post on Instagram but you don’t want to spam your followers by uploading all of them at the same time. So you post one or two and make a mental note to share the rest over the next couple of days. You know what happens next, right? Life happens. Your brain moves on to the other thousand things you need to get done and Read more
Images improve social media engagement on every platform — but beware the temptation to apply a “one size fits all” approach.
If you’ve ever seen a picture quote on Facebook where some of the words were cut off, you know what can happen when a graphic isn’t sized properly before posting. That’s a dead giveaway that it was designed for a different social platform. You can be sure there’s a photographer or graphic artist writhing in pain when this happens. Read more
This is new. Post scheduling for brand pages on Google Plus has been available for a while, but Google’s API didn’t allow scheduling to personal profiles. Unless you count Do Share, a Chrome extension which, when I tested it, would only fire off posts when my machine was running and logged in at the scheduled time. Friends+Me doesn’t need your device to be running when it comes time to post your scheduled messages—and you can use it for other social platforms as well, like Facebook and Twitter. Read more
In the summer of 2012, Facebook had zero revenue from mobile products. By the third quarter of last year, 66% of their global ad revenue came from mobile and the forecast for next year is 75%. Is there really any doubt that there is a mobile transformation underway? Read more
I just tested a brand new Hootsuite tool called Grade Your Social. In less than a minute, it will assess your reach, measure your engagement, and show you where you can improve your overall effectiveness on Twitter.
In this brief review, I’ll share my score and why I think this is such a useful tool for individuals and for businesses. Read more
If you use social media, you’re probably familiar with Hootsuite. Millions use it to manage their online presence. What you may not know about Hootsuite is that they hold a weekly Twitter chat — and you’re invited! Read more
Have you ever purchased an item because of all the wonderful things it can do, but once you get it home you only use its basic functions? Think microwave ovens and smartphones. Both are capable of changing the way we work and live, yet most of us use them only for simple tasks.
In this article, I’m sharing three ways to use HootSuite features that will increase your effectiveness without requiring more of your time. Read more
Amy Porterfield and Melanie Duncan are holding online sessions this month. They’re designed to help businesses use Pinterest to build sales. I’ve attended three of Melanie’s webinars so far. She really knows what she’s talking about. Her training is fast-paced and jammed with tips you can start using right away.