A Social Media Resource Everyone Needs

Photo: Two action figures dressed as police lean on a globe and a smartphone

Trying to get better social media results while still doing your other “real” work is like juggling frogs: mildly entertaining to onlookers but horrifying when you’re the one trying to do it all.

Not only is there a lot to learn, but just about the time you start feeling in control and capable, something changes. Expanding platforms, new terminology, unexpected policy updates that can get your account suspended… Continue reading “A Social Media Resource Everyone Needs”

How To Schedule Instagram Posts Using Hootsuite

Photo showing time flying by

Has this ever happened to you? You have several photos ready to post on Instagram but you don’t want to spam your followers by uploading all of them at the same time. So you post one or two and make a mental note to share the rest over the next couple of days. You know what happens next, right? Life happens. Your brain moves on to the other thousand things you need to get done and Continue reading “How To Schedule Instagram Posts Using Hootsuite”

Social Media Image Sizes — 2015

Images improve social media engagement on every platform — but beware the temptation to apply a “one size fits all” approach.
What's the ROI of social media images?
If you’ve ever seen a picture quote on Facebook where some of the words were cut off, you know what can happen when a graphic isn’t sized properly before posting. That’s a dead giveaway that it was designed for a different social platform. You can be sure there’s a photographer or graphic artist writhing in pain when this happens.  Continue reading “Social Media Image Sizes — 2015”

Now You Can Schedule Posts to Your Google Plus Personal Profile!

Be a Google Plus Ninja with Friends+Me

This is new. Post scheduling for brand pages on Google Plus has been available for a while, but Google’s API didn’t allow scheduling to personal profiles. Unless you count Do Share, a Chrome extension which, when I tested it, would only fire off posts when my machine was running and logged in at the scheduled time. Friends+Me doesn’t need your device to be running when it comes time to post your scheduled messages—and you can use it for other social platforms as well, like Facebook and Twitter.  Continue reading “Now You Can Schedule Posts to Your Google Plus Personal Profile!”

Mobile First Web Design — More Than Just A Good Idea

A group of people using smartphones

Photo: Facebook generated $5B of economic impact in Canada last year. DeloitteIn the summer of 2012, Facebook had zero revenue from mobile products. By the third quarter of last year, 66%  of their global ad revenue came from mobile and the forecast for next year is 75%. Is there really any doubt that there is a mobile transformation underway?  Continue reading “Mobile First Web Design — More Than Just A Good Idea”

Power Up with The Art of Social Media

Book title: The Art of Social Media - Power Tips for Power Users
This is a picture of me holding a copy of the book with a thank you note from the authors.
This is me holding a copy of the book with a thank you note from the authors.

Quick quiz: Which social media platform is least tolerant of hashtags? Is it Pinterest, Google+, LinkedIn, Facebook, or Vine?

Here’s another one: If you tag someone in a photo on Twitter does their name use characters in the tweet?

Good questions, right? I can’t take credit for thinking them up. They’re part of the SMART quiz on Guy Kawasaki’s and Peg Fitzpatrick’s new site Continue reading “Power Up with The Art of Social Media”

Free Social Media Assessment for Twitter

I just tested a brand new Hootsuite tool called Grade Your Social. In less than a minute, it will assess your reach, measure your engagement, and show you where you can improve your overall effectiveness on Twitter.

score-social-media-hootsuite
In this brief review, I’ll share my score and why I think this is such a useful tool for individuals and for businesses.  Continue reading “Free Social Media Assessment for Twitter”

3 Awesome HootSuite Features You Don’t Know About

3 Hootsuite features that save time: Scheduler tricks, RSS feeds, Klout filterHave you ever purchased an item because of all the wonderful things it can do, but once you get it home you only use its basic functions? Think microwave ovens and smartphones. Both are capable of changing the way we work and live, yet most of us use them only for simple tasks.

In this article, I’m sharing three ways to use HootSuite features that will increase your effectiveness without requiring more of your time. Continue reading “3 Awesome HootSuite Features You Don’t Know About”

Free Training: Increase Sales With Pinterest

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Amy Porterfield and Melanie Duncan are holding online sessions this month. They’re designed to help businesses use Pinterest to build sales. I’ve attended three of Melanie’s webinars so far. She really knows what she’s talking about. Her training is fast-paced and jammed with tips you can start using right away.

Go here for the details:

http://www.amyporterfield.com/pinterest/