Have you ever had a babbling moment? That’s when we hear ourselves talking in circles while having an internal argument about the wisdom of continuing to speak. When that happens, it’s often a sign that we haven’t spent enough time on the topic to have distilled it to its essence.
The French have a saying on this that I love: “Il a raté une belle occasion de se taire.” Roughly translated: He missed a great opportunity to shut up.
What’s the Twitter-Churchill connection? Churchill was known for reworking his communications until he had simplified and condensed complex issues into words that were clear to all, yet not condescending.
Sounds like a great Twitter success recipe to me.
Twitter challenges us to put out meaningful messages using only 140 characters. If you’re sending a link to an article you just read — you could cheap out and say ‘great read’. I’ve done it. But if you really want people to know what was great about it, you have to be ready to summarize some part of that article into a single nugget of goodness that will make others want to click. Oh, and just to make it a little extra challenging (this is for the over achievers among us) experts such as Kim Garst recommend we limit ourselves to about 80 characters so others have room to add a few words when they retweet us.
I think Churchill would have found delight in challenging himself on Twitter. He might have even enjoyed tormenting his more verbose opponents with it.